On the face of it, this seems like a major concession. But the reality is it simply isn’t good enough.

The advert, which forms part of a new campaign called ‘Blood Normal’, attempts to get rid of the embarrassment around the ‘Aunt Flo’ after a recent survey found that nine out of ten women attempt to hide the fact they are on their period, and 56% of girls said they would rather be bullied at school than talk to their parents about periods.

The Liberal Democrats have agreed to cross party proposals which will see an independent grievance process, improved HR support, and the establishment of a cross-party working group to implement these changes.

Wera Hobhouse MP, Liberal Democrat Communities and Local Government Spokesperson, commented:

Comments made today on Twitter by Goldman Sachs boss Lloyd Blankfein highlight very real concerns about the threat of Brexit to our financial sector.