Thank you
With nominations now closed for the May elections, many thanks to everyone who has put in so much work to getting candidates approved, selected and safely nominated. From a first look at the numbers, we’ve seen a good increase in our candidate totals in Scotland and Wales, with the numbers broadly the same in England compared with last time.
I’m sure there will be lessons we can learn and share more widely from those areas that have had the most success increasing their candidate numbers, but that can wait until after the elections. For the moment, thank you – and best of luck to all the candidates nominated, their agents and their campaign managers.
Our plans for a fair deal
One of the oddities of how the media covers local elections is that ‘campaign launches’ for the national media usually take place weeks (if not months and years!) after our campaigning has actually started.
Which is why the start of April saw a big round of national media coverage for a Liberal Democrat local election campaign launch in England. Our national media push is deliberately focusing on the issues our research shows work best for setting the mood music against which local campaigns can do their magic at the grassroots. Which means a particular emphasis on the dumping of sewage in our rivers, ways to improve our ambulance service and help with the cost of living crisis.
The theme which runs through them all is the idea of a fair deal. Life’s been tough for lots of people over the past few years. And it’s still tough. But with their trademark decency and strength, the British people are rising to the challenge. Raising families. Caring for others. And playing by the rules. Now more than ever, it’s time for a fair deal.
Detailed supporting materials are available in the Campaign Hub to apply our national messages to individual areas.
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