“Immersive Hong Kong” roving exhibition opens in Dubai (with photos)
The "Immersive Hong Kong" roving exhibition opened in Dubai, the United Arab Emirates, today (December 20). This is the fifth stop of the exhibition, following its successful staging by the Information Services Department (ISD) of the Hong Kong Special Administrative Region Government in Jakarta, Indonesia; Bangkok, Thailand; Kuala Lumpur, Malaysia; and Guangzhou, China between July 2023 and August 2024.
Organised in collaboration with the Hong Kong Economic and Trade Office in Dubai (Dubai ETO), the exhibition is part of the ISD's promotional campaign to showcase the city's new attractions, advantages and opportunities. Themed "Hong Kong – Where the World Looks Ahead", it invites visitors from the Middle East to explore the unique potential for tourism, business and investment in Hong Kong.
The Director of Information Services, Mrs Apollonia Liu, said Hong Kong has been actively expanding and deepening its overseas networks, including closer co-operation and engagement with the Middle East.
"The Chief Executive, Mr John Lee, and a number of Principal Officials have led delegations to visit the Middle East since last year to strengthen Hong Kong's connections with the region, to tell good stories of Hong Kong, and to explore greater business opportunities.
"Building on the success of the previous runs of the exhibition, we are bringing it to the Middle East for the first time. We hope that the exhibition in Dubai will provide an opportunity for our friends in the region to understand more about our city and its unique potential," she said.
Through interactive art technology, the "Immersive Hong Kong" exhibition enables visitors to delve into different virtual scenes representing the city with a creative twist. The five thematic zones, namely "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action", feature multiple interactive art projections, light box installations and naked-eye 3D displays, presenting the multifaceted appeal of Hong Kong. There is a special introduction to the Kai Tai Sports Park, Hong Kong's new state-of-the-art multi-purpose sports venue, which is set to officially open in the first quarter of 2025.
Visitors may also enjoy the city's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Promotional videos on Hong Kong and digital panels with information and insights shared by companies and prominent individuals from the Middle East about their experiences in Hong Kong are also on display, explaining why the city is one of the most desirable places to visit, live, work and invest.
To encourage more people to visit Hong Kong, an interactive game, "Snap a cool shot @Immersive Hong Kong", is also part of the exhibition. Two winners will receive attractive prizes sponsored by Cathay Pacific. The winner of the Grand Prize will receive two round-trip business class air tickets from Dubai to Hong Kong, while the runner-up will receive two round-trip economy class air tickets on the same itinerary.
To give Middle East audiences a taste of Hong Kong's cultural offerings, a pop music concert by SENZA A Cappella and a street dance performance by Move Beyond will be staged at the exhibition venue from today to December 22.
The exhibition is being held at The Beach, Jumeirah Beach Residence, a buzzing residential, shopping and dining complex in Dubai, until January 5, 2025. Admission is free, and visitors will be offered souvenirs during the event. In addition to Dubai ETO, other supporting organisations of this event include the Belt and Road Office of the Commerce and Economic Development Bureau, Hong Kong Talent Engage, Cathay Pacific, the Hong Kong Trade Development Council, the Hong Kong Tourism Board, and the Kai Tak Sports Park.
More information on the exhibition is available on the dedicated page on the Brand Hong Kong website (www.brandhk.gov.hk/en/campaign/hkpromotion-middle-east) as well as the website of Dubai ETO (www.hketodubai.gov.hk/en/index.html).
