The Government announced today (December 13) the subscription and allocation results of the third Silver Bond, issued under the retail part of the Government Bond Programme. According to the su… read more
The following is issued on behalf of the University Grants Committee:
The Research Grants Council (RGC) will present its fourth public lecture this year under the theme “Marketing and Branding in Hong Kong” on December 15 (Saturday) at the Hong Kong Central Library.
The RGC has invited Associate Professor of the Department of Chinese and Bilingual Studies of the Hong Kong Polytechnic University Dr Doreen Wu and Assistant Professor of Marketing and International Business of Lingnan University Professor Vincent Wong to share their research findings and knowledge with the public. Details are as follows:
Time: 2.30pm to 4.30pm
Venue: Lecture Theatre, G/F, Hong Kong Central Library
Language: Cantonese
Admission is free on a first-come, first-served basis.
Emotional branding refers to acts of engaging the consumer on the level of senses and emotions. Dr Wu will deliver a talk entitled “Emotional Branding by Global Brands across Hong Kong and the Mainland” to share with the audience her insights on and analyses of the top global brands which use emotional branding to achieve global reach and local relevance. She will also compare their strategies used in Hong Kong and on the Mainland.
Will consumers respond positively to marketing communications conveying partial reduction of negative product attributes? Professor Wong will deliver a talk entitled “How does partial reduction in negative product attributes influence consumers’ responses? The role of consumers’ implicit theories” to provide consumers with adequate knowledge to correct their cognitive biases, and to provide marketers with strategies to effectively convey improvement in product attributes.
The public lectures of the RGC aim at arousing public interest in local research developments. Since 2009, the RGC has invited numerous leading scholars to speak at these lectures. For enquiries, please call 2524 3987 or visit the University Grants Committee webpage (www.ugc.edu.hk/eng/rgc/lectures/lectures.html). read more
The Secretary for Commerce and Economic Development (SCED) and the Communications Authority (CA) announced today (December 13) their decisions after public consultations to assign the first batch of 4 100 MHz of spectrum t… read more
The effective exchange rate index for the Hong Kong dollar on Thursday, December 13, 2018 is 105.4 (down 0.3 against yesterday’s index). read more
The Hong Kong Museum of Art (HKMoA), which has been closed for expansion and renovation for three years, will reopen in November 2019. As a prelude to the reopening, a cross-disciplinary creative programme entitled “Sig. Tune for HKMoA: Creative Music Programme”, integrating visual arts and music, will be launched tomorrow (December 14), with young composers invited to contribute a ready-made musical work. The application deadline is January 15 next year.
It is hoped that the programme will help attract local and overseas people to explore and appreciate the vast collection of the HKMoA and enjoy the universal language of music and the worlds of contrast it represents. Young Hong Kong composers aged 16 to 25 years old are encouraged to submit an existing original music work of no more than two minutes that best shows their talent. There is no restriction on the theme, year of creation or form.
The adjudication panel will consist of acclaimed musician Chiu Tsang-hei and curators of the HKMoA. The selection criteria include originality, musicality, structure and content. About 20 candidates will be selected in mid-February next year and will be invited to compose a musical work under the theme of “worlds of contrast” for audition in mid-March. At least four outstanding finalists will then be selected for mentorship under the guidance of Chiu to learn more about musical composition and professional music production. They will also learn from the curators of the HKMoA about the museum’s four core collections, namely Chinese Fine Art, Chinese Antiquities, China Trade Art and Hong Kong Art. At the end of the mentorship, they will create signature tunes (Sig. Tunes) that represent the HKMoA’s brand-new image. The Sig. Tunes will be broadcast at the HKMoA reopening exhibitions and different media platforms at the end of 2019.
To learn more about the programme, interested parties are invited to attend a special briefing session (in Cantonese) on December 19 from 6.30pm to 7.30pm at the Outpost, Salisbury Garden, Tsim Sha Tsui. The Museum Director will introduce programme details and the latest developments of the HKMoA at the briefing.
An application form with the music work should be submitted by email to hkmoasigtune@lcsd.gov.hk by noon on January 15 next year. The result of the shortlisting will be announced on the museum website hk.art.museum on February 19.
The application form and guidelines of the programme can be downloaded from the aforesaid museum website. For enquiries, please contact 2734 2176/2734 2152.
